A creative copywriter with editing chops.
A selection of digital and print work done between 2019–2025
RETAIL MERCHANDIZER
Aspirational headlines with substantiating subheads are my bread and butter.
BIOTECH COLLATERAL
I like to add the sparkle and emotion that make brand language pop!
STRATEGIC EMAIL OPTIONS
I craft multiple options for subject lines, headlines and body copy to give stakeholders choices.
GROCERY CONCEPT
I live to concept. This blue-sky idea ultimately informed the loyalty program’s digital summer game.
TECH EDUCATION PASSPORT
Learning for all ages should be fun! Gamification that surprises and delights is my go-to strategy.
AUTOMOTIVE EMAIL
I endeavor to create synergy between email subject lines and main headlines, while balancing brand language and immediacy.
BIOTECH FULL PAGE AD
As a storyteller, I punch up the value props in support of the headline.